Over the 5 years I’ve been in the digital marketing space I’ve worn several hats in my professional journey including the following disciplines: content writing, copywriting, SEO, social media marketing, video marketing, basic graphic designing, etc. I am obsessive about content and I write ardently. I know when to use simple, direct language and when to sprinkle some fancy, sophisticated words to change the messaging (style). I have provided engaging web content for Australian SMBs to establish their brands' presence. I’m equally good at both product and service-based marketing.
Browse through my previous works below
English-language fanatic
I'm a Content Marketer with experience working for several Australian companies of different verticals - SaaS, digital agencies, IT consultancies, software solutions, artificial intelligence, renewable energy, consumer electronics, etc.
I started out as the Lead Coordinator and Contributing Writer of The English Club (TEC), the literary association of my college. I have conducted several SEO campaigns for Zoho, a powerful suite of cloud software business tools and hosted marketing webinars to generate leads.
Many moons ago, I ventured into freelancing. I provided website content for Flexbox Digital, a Melbourne-based digital agency. I managed the social media handles for the different sub-brands of AI Australia, a dynamic brand with a wide range of Artificial Intelligence products and services - AI Digital, AI Consulting and AI Ventures. During my tenure in AI Australia, I received the "Most Valuable Professional Award" for my dedication towards work.
I was coordinating the marketing activities for Brave Energy Systems, software solutions firm for the Australian energy sector. I was the Digital Marketing Executive (full-time) for Essential Solar, a full-service renewable energy business. I also did one-off projects for a Melbourne-based client.
Coupled with my diversified experience in creative writing and marketing in Australia for two years, I was back again in Zoho - authoring blogs, technical articles and delivering customer education programs for IT Service Desk customers.
The people skills that I’ve learned have helped me to inch closer to my dream of making a comeback to Australia. I joined TCL, a global leading player in the consumer electronics industry and managed TCL's official website, event promotion, sponsorship digital activation, SEO/SEM, marketing database, EDM, social media activities, display advertising campaigns, etc.
I absolutely love the Australian work culture. Every day I worked in Australia, I felt recharged the next day because of the amazing work-life balance. The diverse and inclusive nature of the general populace and the nurturing environment provided at work were great sources of fuel to power through the work days.
Outside of work hours, you can catch me engrossed in a novel. Apart from reading and writing, I enjoy taking a swim, playing tennis and other physical activities. Non-work activities such as exercising, spending time in nature, reading non-work stuff, works of fellow writers and marketers, etc., help me to write better.
